customer journey mapping

customer success journey map

5 Ways a Journey Map Clarifies Customer Success


I’m currently working on journey maps for Transformation.ai’s customer success processes. They are extremely clarifying for what needs to be done, how to see it from the customer’s own perspective, and how to measure our efforts in an ongoing and unified way. With that in mind, I thought I’d share some of the ways that […]






5 Ways Customer Journey Mapping Helps SaaS Companies Grow Their Business


Customer journey mapping is growing in importance among Software as a Service providers, as ever more companies realize that it creates a unique and powerful lens to truly break down siloes and focus the company on creating the types of great customer experiences that reduce churn, grow revenue and create armies of advocates in the […]