FABA Analysis

The Power of FABA for Clarifying Your Customer Journey Messaging


  Today I’m working on improving our messaging across the customer journey using a FABA map within Transformation.ai that I can visually create, collaborate on and then connect to data. What’s a FABA? It’s something I created by taking one methodology and adding a letter. It stands for: F: Features A: (Comparative) Advantage B: Benefits […]