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Tag: digital transformation


How to integrate Hubspot with your Customer Journey Maps

Posted by in Integrations

Customer journey maps are increasing in importance as a way to envision, execute and monitor great experiences for prospects and customers along the journey of different interactions they have with your company. One key problem with the classic maps made up of sticky notes, drawings and flow charts is that they are static after they…







What is a touchpoint inventory?

Posted by in touchpoint inventory

In the context of digital transformation, customer experience planning, and customer journey mapping, you may have heard of a touchpoint inventory. In this post we’ll explain what that is, how to use it, and what benefit you get from the exercise. Definition: A touchpoint inventory is both the process and the result of gathering together…







How to gather a touchpoint inventory

Posted by in touchpoint inventory

When seeking to create competitive advantage through great customer experiences, it pays to engage in customer journey mapping. Before you can do that though, you first need to gather your touchpoints. In this post, we’ll examine how to go about gathering an inventory of those touchpoints and how you can use software to make the…







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