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Tag: faba


The Power of FABA for Clarifying Your Customer Journey Messaging

Posted by in FABA Analysis

  Today I’m working on improving our messaging across the customer journey using a FABA map within Transformation.ai that I can visually create, collaborate on and then connect to data. What’s a FABA? It’s something I created by taking one methodology and adding a letter. It stands for: F: Features A: (Comparative) Advantage B: Benefits…







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